---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/api/errors/21724#article
headline: "21724: Brand update count exceeded"
url: https://www.twilio.com/docs/api/errors/21724
inLanguage: en
dateModified: 2026-03-25T13:47:45.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# 21724: Brand update count exceeded

Log Type: APPLICATION

Log Level: ERROR

## Description

Return this error when a brand update request exceeds the allowed limit for the brand. Twilio allows up to three brand updates at no additional charge. After that, update requests return 21724.

### Possible causes

* The brand has already been updated three times.
* Another `brand_registrations.update` request was sent after the update limit was reached.

### Possible solutions

* Stop retrying the brand update and contact Twilio Support for additional assistance.
* Review the associated Customer Profile or Trust Bundle, correct the data, and resubmit the brand update with the fewest possible attempts.
* If the brand is in `FAILED` status and has a non-null `tcr_id`, update the upstream profile or bundle first, then call `brand_registrations.update` again.

#### Additional resources

* [Troubleshooting A2P 10DLC Standard/LVS Brands](/docs/messaging/compliance/a2p-10dlc/troubleshooting-a2p-brands/troubleshooting-and-rectifying-a2p-standardlvs-brands)
* [A2P 10DLC BrandRegistrations resource](/docs/messaging/api/brand-registration-resource)