---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/api/errors/30445#article
headline: "30445: Toll Free verification rejection - Could not validate business information"
url: https://www.twilio.com/docs/api/errors/30445
inLanguage: en
dateModified: 2026-06-08T11:38:30.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# 30445: Toll Free verification rejection - Could not validate business information

Log Type: APPLICATION

Log Level: ERROR

## Description

This error means your toll-free verification submission was rejected because the business information in the request could not be validated. As of January 31, 2024, messaging traffic on an unverified toll-free number is blocked until the number is verified.

### Possible causes

* The business name or business address in the submission could not be confirmed.
* The `BusinessWebsite` value is not reviewable because the URL is not live, is inaccessible, requires a login, points to an aggregator or ISV site, or uses a placeholder or generic page.
* The submission includes ISV details instead of the end-user business information for the business that the consumer is actually engaging with.
* Required business contact or address fields are incomplete, use placeholder values such as `N/A`, or do not represent the end business's physical location and contact details. ([help.twilio.com](https://help.twilio.com/articles/13264118705051))

### Possible solutions

* Review and correct the business information so it accurately represents the business that collects consent and sends messages to the consumer. Confirm `BusinessName`, `BusinessStreetAddress`, `BusinessCity`, `BusinessStateProvinceRegion`, `BusinessPostalCode`, `BusinessCountry`, `BusinessContactFirstName`, `BusinessContactLastName`, `BusinessContactEmail`, `BusinessContactPhone`, and `BusinessWebsite`.
* Submit the end-user business information, not the ISV's information, unless the ISV is the sole content creator and the messaging is clearly branded as the ISV. ([help.twilio.com](https://help.twilio.com/articles/13264118705051))
* Use a live, public website or public social media page that matches the business name and branding. Do not submit URLs that are behind a login, not yet published, or unrelated to the end business. ([help.twilio.com](https://help.twilio.com/articles/13264118705051))
* Edit the rejected toll-free verification and resubmit it from Console after you correct the invalid business details. If the rejection is eligible for resubmission, submit the correction within seven days to keep priority review.

#### Additional resources

* [Toll-free verification console onboarding guide](/docs/messaging/compliance/toll-free/console-onboarding)
* [Required Information for Toll-Free Verification](https://help.twilio.com/articles/13264118705051-Required-Information-for-Toll-Free-Verification)
* [Why Was My Toll-Free Verification Rejected?](https://help.twilio.com/articles/9321443984155-Why-Was-My-Toll-Free-Verification-Rejected)