---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/api/errors/30920#article
headline: "30920: Campaign rejected: Website is only a form; insufficient business context"
url: https://www.twilio.com/docs/api/errors/30920
inLanguage: en
dateModified: 2026-10-27T13:08:36.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# 30920: Campaign rejected: Website is only a form; insufficient business context

Log Type: APPLICATION

Log Level: ERROR

## Description

Your A2P 10DLC campaign registration was rejected because the website URL in your submission does not provide enough public business context for review. When you use a website in campaign registration, submit a real, functional business website and provide a verifiable opt-in flow with publicly accessible privacy policy and terms information when required.

### Possible causes

* The submitted URL points to a landing page or standalone form and does not clearly identify the business behind the campaign.
* The page does not provide enough information to validate the brand and messaging program in the registration.
* If you use the website for opt-in, the opt-in flow or required disclosures are missing or not publicly accessible.

### Possible solutions

* Submit your main business website instead of a campaign-specific landing page or lead capture form.
* Add clear business information that identifies the brand behind the campaign and explains how end users consent to receive messages.
* If the website is used for opt-in, make sure the opt-in flow is publicly accessible and include links to your privacy policy and terms of service.
* If the relevant pages are behind a login or are not yet public, provide a publicly accessible URL with hosted screenshots of the opt-in flow and required disclosures.
* Make sure your campaign description and sample messages match the business and use case shown on the website.

### Pre-submission checklist

Run through this list before submitting or resubmitting your campaign:

* `message_flow` names every opt-in method used for this campaign (website, keyword, paper form, verbal, QR code, or other mechanism).
* `message_flow` includes a link to your privacy policy and a link to your terms and conditions.
* Your privacy policy states that mobile numbers are not shared with third parties, includes message frequency, and includes a "message and data rates may apply" disclosure.
* If opt-in happens on a website, the URL is publicly accessible. If it is not public, you have provided a URL with hosted screenshots of the full consent flow.
* If end users opt in by texting a keyword, `opt_in_keywords` and `opt_in_message` are populated. The `opt_in_message` includes the brand name, confirmation of enrollment, message frequency, and opt-out instructions.
* If the campaign uses multiple opt-in paths, all paths are described in the same `message_flow` field.
* Sample messages match the declared use case, identify the brand by name, and include opt-out language.
* The submitted URL is your main business website, not a standalone form or landing page.
* The website clearly identifies the brand behind the campaign and explains how end users consent to receive messages.

### Fix by cause

#### URL is a form-only page with no business context

> \[!WARNING]
>
> The following submission would be rejected:
>
> A URL that points to a standalone lead-capture form with no business name, navigation, or description of services.
>
> Reviewers cannot validate the brand or messaging program from a form alone.

> \[!NOTE]
>
> The following submission would pass review:
>
> Submit your main business website (www.acmesandwich.com) that includes your business name, description of services, and navigation to a clearly labeled opt-in page with the required disclosures.
>
> Passes because the website provides enough context for reviewers to validate the brand and messaging use case.

#### Additional resources

* [A2P 10DLC registration application quickstart](/docs/messaging/compliance/a2p-10dlc/quickstart)
* [A2P 10DLC - Gather the required business information](/docs/messaging/compliance/a2p-10dlc/collect-business-info)
* [A2P 10DLC Campaign Approval Best Practices](https://help.twilio.com/articles/11847054539547-A2P-10DLC-Campaign-Approval-Best-Practices)
* [Troubleshooting and rectifying Campaigns](/docs/messaging/compliance/a2p-10dlc/troubleshooting-a2p-brands/troubleshooting-and-rectifying-a2p-campaigns-1)