---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/api/errors/30960#article
headline: "30960: Campaign rejected: known phishing campaign detected"
url: https://www.twilio.com/docs/api/errors/30960
inLanguage: en
dateModified: 2026-10-27T13:08:36.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# 30960: Campaign rejected: known phishing campaign detected

Log Type: APPLICATION

Log Level: ERROR

## Description

Your A2P 10DLC campaign was rejected because it was identified as a phishing attempt. Campaign reviewers determined that the campaign is designed to deceive consumers into revealing sensitive personal information, credentials, or financial data. Phishing campaigns are a serious violation of carrier messaging policies and applicable laws, and represent a direct threat to consumer safety.

### Possible causes

* **Credential harvesting URLs:** The campaign links to websites designed to impersonate legitimate services and capture login credentials, Social Security numbers, or other sensitive data.
* **Brand impersonation:** The campaign impersonates a bank, government agency, technology company, or other trusted entity to trick recipients into providing personal information.
* **Deceptive urgency tactics:** Sample messages use false urgency (for example, "Your account will be suspended") to pressure recipients into clicking malicious links or sharing sensitive information.

### Possible solutions

* The rejected campaign is **not eligible for resubmission**. Phishing campaigns are permanently prohibited and may result in account-level enforcement actions.
* If you are a legitimate business, ensure your campaign content does not resemble phishing patterns. Use your verified business domain, avoid urgency-based language that mimics social engineering, and clearly identify your brand.
* If you believe this rejection was made in error, [contact support](https://support.twilio.com).

### Additional resources

* [A2P 10DLC Registration Guide](/docs/messaging/compliance/a2p-10dlc)
* [Campaign Registration Best Practices](https://help.twilio.com/hc/en-us/articles/11847054539547-A2P-10DLC-Campaign-Approval-Best-Practices)
* [Troubleshooting and rectifying Campaigns](/docs/messaging/compliance/a2p-10dlc/troubleshooting-a2p-brands/troubleshooting-and-rectifying-a2p-campaigns-1)