---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/api/errors/90027#article
headline: "90027: Broadcast 'FriendlyName' is too long"
url: https://www.twilio.com/docs/api/errors/90027
inLanguage: en
dateModified: 2026-06-09T11:00:42.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# 90027: Broadcast 'FriendlyName' is too long

Log Type: APPLICATION

Log Level: ERROR

## Description

Twilio returns this error when your broadcast request includes a FriendlyName value that exceeds the supported length. Twilio validates request parameters before it processes messaging operations, so shorten the FriendlyName value and send the request again.

### Possible causes

* The FriendlyName value in your broadcast request is longer than Twilio accepts.
* Your application is sending a generated or concatenated FriendlyName value whose final length exceeds the supported limit.

### Possible solutions

* Shorten the FriendlyName value in the request before you create the broadcast.
* Inspect the final request payload your application sends to Twilio to confirm the FriendlyName value is not too long.
* Review the failed request in the Twilio Debugger or your application logs, update the request, and retry it.

#### Additional resources

* [Bulk Messaging API](/docs/bulk-messaging)
* [Messages resource](/docs/bulk-messaging/api/message-resource)
* [Twilio Debugger](/docs/usage/troubleshooting/debugging-your-application)