---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/flex/developer/conversations/send-content-template#article
headline: Send content templates in Flex Conversations
description: Learn how to programmatically send content templates using a Flex UI action.
url: https://www.twilio.com/docs/flex/developer/conversations/send-content-template
inLanguage: en
dateModified: 2026-07-17T03:41:20.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# Send content templates in Flex Conversations

> \[!WARNING]
>
> Content templates in Flex Conversations is not a HIPAA eligible service or PCI compliant and should not be used in workflows that are subject to HIPAA or PCI.

In Flex UI 2.13.0 and later, use the Flex UI Actions framework to send a [content template](/docs/content) to agents and customers during a conversation. When you send a content template programmatically, Flex adds the message to the conversation history alongside other agent and customer messages.

You can't filter by agent or otherwise select which conversations receive content templates that you send programmatically. The message appears in all active conversations in the channel.

You can send content templates only on the WhatsApp channel.

## `SendRichContentMessage` UI action

To send a content template programmatically, use the `SendRichContentMessage` action. This action is different from the `SendMessage` action because `SendMessage` uses the `body` property, while `SendRichContentMessage` uses the `contentSid` parameter and the `contentVariables` parameter (if applicable) to define the message content.

For a full list of properties available and examples of the `SendRichContentMessage` action, refer to the [Flex UI API Reference](https://assets.flex.twilio.com/docs/releases/flex-ui/latest/ui-actions/Actions/#SendRichContentMessage). The `SendRichContentMessage` action is available in Flex UI 2.13.0 and later.