---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/glossary/ad-exchange#article
headline: Ad exchange
description: "*Advertising*. A digital marketplace where advertisers and publishers can buy and sell display, video, and mobile advertising."
url: https://www.twilio.com/docs/glossary/ad-exchange
inLanguage: en
dateModified: 2026-05-06T13:22:30.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# Ad exchange

*Advertising*. A digital marketplace where advertisers and publishers can buy and sell display, video, and mobile advertising.