---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/glossary/campaigns#article
headline: Campaigns
description: "*Marketing*. The act of sending customized email messages to a group of targeted recipient segments."
url: https://www.twilio.com/docs/glossary/campaigns
inLanguage: en
dateModified: 2026-05-06T13:22:30.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# Campaigns

*Marketing*. The act of sending customized email messages to a group of targeted recipient segments.

To organize and start campaigns, use the Marketing Campaigns UI or API.

These tools allow you to perform the following actions:

* Create a sender identity
* Upload contacts
* Configure unsubscribe groups
* Edit email templates
* Send personalized email to different email group segments
* Boost your email marketing

An example of a campaign type is a [drip campaign][].

[drip campaign]: /docs/glossary/drip-campaign