---
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"@type": TechArticle
"@id": https://www.twilio.com/docs/glossary/frequency-capping#article
headline: Frequency capping
description: "*Advertising*. The setting of a maximum number of times a specific viewer sees a specific ad. "
url: https://www.twilio.com/docs/glossary/frequency-capping
inLanguage: en
dateModified: 2026-05-06T13:22:30.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# Frequency capping

*Advertising*. The setting of a maximum number of times a specific viewer sees a specific ad.