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headline: Native advertising
description: "*Advertising*. A type of advertising that resembles the content of the surrounding medium."
url: https://www.twilio.com/docs/glossary/native-advertising
inLanguage: en
dateModified: 2026-05-06T13:22:30.000Z
author:
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  name: Twilio Developer Education Team
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---

# Native advertising

*Advertising*. A type of advertising that resembles the content of the surrounding medium, whether a web page, newspaper, or magazine.

Native advertising appears often in social media feeds or as recommended content on a webpage.