---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/glossary/open-rate#article
headline: Open Rate
description: "*Analytics*. The frequency by which your customers open emails that you send."
url: https://www.twilio.com/docs/glossary/open-rate
inLanguage: en
dateModified: 2026-05-06T13:22:30.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# Open Rate

*Analytics*. The frequency by which your customers open emails that you send.

* To calculate the **Opens** percentage, divide the total number of times your users opened your emails by the total number of [delivered messages][delivery].
* To calculate the **Unique opens** percentage, divide the number of unique individuals that have opened your emails by the total number of delivered messages.

[delivery]: /docs/glossary/deliveries