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headline: Programmatic media buying
description: "*Advertising*. Process of buying paid media through sophisticated software that automates how the buying, placing, and optimizing of paid media."
url: https://www.twilio.com/docs/glossary/programmatic-media-buying
inLanguage: en
dateModified: 2026-05-06T13:22:30.000Z
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  name: Twilio
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# Programmatic media buying

*Advertising*. Process of buying paid media through sophisticated software that automates how the buying, placing, and optimizing of paid media. To perform this process, buyers often use a [demand-side platform][].

[Demand-side platform]: /docs/glossary/demand-side-platform