---
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headline: Segmentation
description: "*Marketing*. The practice of channeling email traffic based on the intent and audience of email messages."
url: https://www.twilio.com/docs/glossary/segmentation
inLanguage: en
dateModified: 2026-05-06T13:22:30.000Z
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---

# Segmentation

*Marketing*. The practice of channeling email traffic based on the intent and audience of email messages.

Segmentation separates the different types of email that you send, such as marketing email and transactional email. Segmenting your email traffic improves both your engagement statistics and [deliverability][].

[deliverability]: /docs/glossary/deliverability