---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/segment/connections/destinations/catalog/kubit#article
headline: Kubit Destination
description: Connect the Kubit destination to Segment to send Page and Track events to Kubit's AI-powered behavioral analytics for user engagement and retention.
url: https://www.twilio.com/docs/segment/connections/destinations/catalog/kubit
inLanguage: en
dateModified: 2026-07-14T18:38:53.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# Kubit Destination

## Destination Info

* Accepts [Page](/docs/segment/connections/spec/page), [Track](/docs/segment/connections/spec/track) calls.
* In Cloud-mode, refer to it as **kubit**, **Kubit** in the [Integrations object.](/docs/segment/guides/filtering-data/#filtering-with-the-integrations-object)
* This integration is **partner owned.** Please reach out to the partner's support for any issues.

### Components

* [Server](/docs/segment/connections/destinations/catalog/kubit/)

## Connection Modes

[Learn more about connection modes.](/docs/segment/connections/destinations/#connection-modes)

### Device-Mode

* web: no
* mobile: no
* server: no

### Cloud-Mode

* web: yes
* mobile: yes
* server: yes

[Kubit](https://kubit.ai) is an analytics tool which makes deep data discovery and insights accessible for everyone. Kubit Smart Analytics help product people get clear, fast answers about user engagement and retention. When you send your events through Segment, you benefit from Kubit's AI-powered behavioral analytics, diagnostics, and collaborative workspaces.

This destination is maintained by Kubit. For any issues with the destination, [contact the Kubit Support team](mailto:support@kubit.ai).

## Getting Started

1. On Kubit's [Welcome Page](https://segment.kubit.ai/segment), click on "**Connect to Segment**".

   ![Kubit Segment Configuration page with steps to connect account.](https://docs-resources.prod.twilio.com/fdda07d2f59affd66b867b606deb56eead96e919b6d4285eb50ce31e9c96bf88.png)
2. In Segment, select the Source to connect to the Kubit destination.
3. Click **Allow**.

## Page

If you aren't familiar with the Segment Spec, take a look at the [Page method documentation](/docs/segment/connections/spec/page/) to learn about what it does. An example call would look like:

```js
analytics.page()
```

Segment sends Page calls to Kubit as a `pageview`.

## Track

If you aren't familiar with the Segment Spec, take a look at the [Track method documentation](/docs/segment/connections/spec/track/) to learn about what it does. An example call would look like:

```js
analytics.track('Login Button Clicked')
```

Segment sends Track calls to Kubit as a `track` event.

## Engage

You can send computed traits and audiences generated using [Engage](/docs/segment/engage) to this destination as a **user property**. To learn more about Engage, schedule a [demo](https://segment.com/contact/demo).

For user-property destinations, an [identify](/docs/segment/connections/spec/identify/) call is sent to the destination for each user being added and removed. The property name is the snake\_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property `order_completed_last_30days: true`. When the user no longer satisfies this condition (for example, it's been more than 30 days since their last order), Engage sets that value to `false`.

When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

## Settings

Segment lets you change these destination settings from the Segment app without having to touch any code.

| Field   | Description                       | Required | Type   |
| ------- | --------------------------------- | -------- | ------ |
| API Key | Contact kubit to get your API Key | Yes      | string |