---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/segment/connections/destinations/catalog/rabble-ai#article
headline: Rabble AI Destination
description: Connect Twilio Segment to Rabble AI to contextualize structured and unstructured data, creating an AI-ready, semantically enriched foundation for enterprise AI applications.
url: https://www.twilio.com/docs/segment/connections/destinations/catalog/rabble-ai
inLanguage: en
dateModified: 2026-07-08T18:17:01.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# Rabble AI Destination

## Destination Info

* Refer to it as **Rabble AI** in the [Integrations object.](/docs/segment/guides/filtering-data/#filtering-with-the-integrations-object)
* This integration is **partner owned.** Please reach out to the partner's support for any issues.
* This destination is **Beta.**

[Rabble AI](https://rabble.ai) is an AI platform that helps contextualize your structured and unstructured data for AI-readiness.

Rabble AI helps organizations achieve data readiness for the AI era. Modern enterprises have invested heavily in data infrastructure, from Snowflake and Redshift to BigQuery, but infrastructure alone doesn't make data usable for AI. Rabble AI bridges the gap by transforming raw, fragmented datasets into AI-ready, semantically enriched data foundations that power smarter, safer, and more reliable AI applications.

Rabble AI maintains this destination. For any issues with the destination, [contact the Rabble AI Support team](mailto:support@rabble.ai).

## Getting started

1. From your workspace's [Destination catalog page](https://app.segment.com/goto-my-workspace/destinations/catalog) search for "Rabble AI".
2. Select Rabble AI and click **Add Destination**.
3. Select an existing source to connect to Rabble AI.
4. Open [Rabble AI](https://app.rabble.ai/) to find and copy the API key.
5. Enter the API Key in the Rabble AI destination settings in Segment.

## Supported methods

Rabble AI supports the following methods, as specified in the [Segment Spec](/docs/segment/connections/spec).

### Page

Send [Page calls](/docs/segment/connections/spec/page) to Rabble AI for analysis. For example:

```js
analytics.page();
```

Segment sends Page calls to Rabble AI as a `pageview`.

### Identify

Send [Identify calls](/docs/segment/connections/spec/identify) to Rabble AI for analysis. For example:

```js
analytics.identify("userId123", {
  company: "Sample Company, Inc.",
});
```

Segment sends Identify calls to Rabble AI as an `identify` event.

### Track

Send [Track calls](/docs/segment/connections/spec/track) to Rabble AI for analysis. For example:

```js
analytics.track("Login Button Clicked");
```

Segment sends Track calls to Rabble AI as a `track` event.

## Engage

You can send computed traits and audiences generated using [Engage](/docs/segment/engage) to this destination as a **user property**. To learn more about Engage, schedule a [demo](https://segment.com/contact/demo).

For user-property destinations, an [identify](/docs/segment/connections/spec/identify/) call is sent to the destination for each user being added and removed. The property name is the snake\_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property `order_completed_last_30days: true`. When the user no longer satisfies this condition (for example, it's been more than 30 days since their last order), Engage sets that value to `false`.

When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

## Settings

Segment lets you change these destination settings from the Segment app without having to touch any code.

| Field   | Description            | Required | Type   |
| ------- | ---------------------- | -------- | ------ |
| API Key | Your Rabble AI API key | Yes      | string |