---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/segment/connections/destinations/catalog/unwaffle#article
headline: Unwaffle Destination
description: Connect Segment to Unwaffle to send Identify and Track events that improve free trial conversion rates. Requires identified users for all activity.
url: https://www.twilio.com/docs/segment/connections/destinations/catalog/unwaffle
inLanguage: en
dateModified: 2026-06-09T16:30:18.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# Unwaffle Destination

## Destination Info

* Accepts [Identify](/docs/segment/connections/spec/identify), [Track](/docs/segment/connections/spec/track) calls.
* Refer to it as **Unwaffle** in the [Integrations object.](/docs/segment/guides/filtering-data/#filtering-with-the-integrations-object)
* This integration is **partner owned.** Please reach out to the partner's support for any issues.

[Unwaffle](https://unwaffle.com/?utm_source=segmentio\&utm_medium=docs\&utm_campaign=partners) helps software as a service (SaaS) businesses improve their Free Trial conversion rates. By tracking every action that your trialers take, Unwaffle can discover patterns that lead to successful conversions and provide actionable recommendations to boost trial funnel performance.

This destination is maintained by Unwaffle. For any issues with the destination, [contact the Unwaffle Support team](mailto:info@unwaffle.com).

## Getting Started

1. From the Segment web app, click **Catalog**.
2. Search for "Unwaffle" in the Catalog, select it, and choose which of your sources to connect the destination to.
3. In the Segment Settings UI "API Key" field, paste the "Public Key" for your Unwaffle Project, which you can find from your [Unwaffle KeyPair list](https://unwaffle.com/Setup/KeyPairManage.aspx).
4. Familiarize yourself with the [Basic Concepts](https://unwaffle.com/api/docs/#basic-concepts) section of the Unwaffle API Documentation, including the list of [Stock Labels](https://unwaffle.com/api/docs/#stock-labels) that must be implemented for the service to function.

## Identify

The Identify method ties a user to their actions and records traits about them. For more detail, see the [Identify method](/docs/segment/connections/spec/identify/) documentation. An example call would look like:

```text title="Identify call"
analytics.identify('12345', {
  email: 'john.doe@example.com',
  name: 'John Doe'
});
```

Identify calls will be sent to Unwaffle as an [`AddParticipant`](https://unwaffle.com/api/docs/#addparticipant) event and must include a `userId`. Unwaffle does not support anonymous activity and such activity will be dropped from sending.

## Track

The Track method records actions your users perform. For more detail, see the [Track method](/docs/segment/connections/spec/track/) documentation. An example call would look like:

```text title="Track call"
analytics.track('TrialStart')
```

Track calls will be sent to Unwaffle as an [`AddAction`](https://unwaffle.com/api/docs/#addaction)  event.

**IMPORTANT:** Unwaffle does not support anonymous activity. Ensure that you have [identified](/docs/segment/connections/destinations/catalog/unwaffle/#identify) the user before calling Track.

## Engage

You can send computed traits and audiences generated using [Engage](/docs/segment/engage) to this destination as a **user property**. To learn more about Engage, schedule a [demo](https://segment.com/contact/demo).

For user-property destinations, an [identify](/docs/segment/connections/spec/identify/) call is sent to the destination for each user being added and removed. The property name is the snake\_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property `order_completed_last_30days: true`. When the user no longer satisfies this condition (for example, it's been more than 30 days since their last order), Engage sets that value to `false`.

When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

## Settings

Segment lets you change these destination settings from the Segment app without having to touch any code.

| Field   | Description                                            | Required | Type   |
| ------- | ------------------------------------------------------ | -------- | ------ |
| API Key | You can find your API key on your API Credentials page | Yes      | string |