---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/segment/connections/destinations/catalog/user_guiding#article
headline: UserGuiding Destination
description: Connect Segment to UserGuiding to send Identify and Track events that power in-app product adoption experiences and user attribute syncing.
url: https://www.twilio.com/docs/segment/connections/destinations/catalog/user_guiding
inLanguage: en
dateModified: 2026-06-09T16:30:18.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# UserGuiding Destination

## Destination Info

* Accepts [Identify](/docs/segment/connections/spec/identify), [Track](/docs/segment/connections/spec/track) calls.
* Refer to it as **UserGuiding** in the [Integrations object.](/docs/segment/guides/filtering-data/#filtering-with-the-integrations-object)
* This integration is **partner owned.** Please reach out to the partner's support for any issues.
* This destination is **Beta.**

[UserGuiding](https://userguiding.com/?utm_source=segmentio\&utm_medium=docs\&utm_campaign=partners) is a product adoption platform that helps product teams automate in-app experiences that turn new users into champions.

This destination is maintained by UserGuiding. For any issues with the source, [contact the UserGuiding Support team](mailto:assist@userguiding.com).

## Getting Started

1. From your workspace's [Destination catalog page](https://app.segment.com/goto-my-workspace/destinations/catalog) search for UserGuiding.
2. Select UserGuiding, and click **Add Destination**.
3. Choose the source you want to connect UserGuiding destination to.
4. Give the destination a name.
5. Enter the API key provided in the [UserGuiding integrations page](https://panel.userguiding.com/settings/integrations/segment).
6. Select the data residency region for your UserGuiding account.

## Identify

The Identify method ties a user to their actions and records traits about them. For more detail, see the [Identify method](/docs/segment/connections/spec/identify/) documentation. An example call would look like:

```js title="Identify call"
analytics.identify('user_id_123', {
  email: 'john.doe@example.com',
  firstname: 'john',
  lastname: 'doe'
});
```

Using the [Identify method](/docs/segment/connections/spec/identify/) triggers a call to UserGuiding's [Identify](https://panel.userguiding.com/settings/installation) method. For more information about user identification in UserGuiding, see UserGuiding's [Sending user attributes and tracking user actions](https://help.userguiding.com/en/articles/5562847-sending-user-attributes-and-tracking-user-actions) documentation.

## Track

The Track method records actions your users perform. For more detail, see the [Track method](/docs/segment/connections/spec/track/) documentation. An example call would look like:

```js title="Track call"
analytics.track('Visited Products Page')
```

Using the [Track method](/docs/segment/connections/spec/track/) triggers a call to UserGuiding's `userGuiding.track` method. For more information about tracking user action in UserGuiding, see UserGuiding's [Sending user attributes and tracking user actions](https://help.userguiding.com/en/articles/5562847-sending-user-attributes-and-tracking-user-actions) documentation.

## Engage

You can send computed traits and audiences generated using [Engage](/docs/segment/engage) to this destination as a **user property**. To learn more about Engage, schedule a [demo](https://segment.com/contact/demo).

For user-property destinations, an [identify](/docs/segment/connections/spec/identify/) call is sent to the destination for each user being added and removed. The property name is the snake\_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property `order_completed_last_30days: true`. When the user no longer satisfies this condition (for example, it's been more than 30 days since their last order), Engage sets that value to `false`.

When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

## Settings

Segment lets you change these destination settings from the Segment app without having to touch any code.

| Field   | Description              | Required | Type   |
| ------- | ------------------------ | -------- | ------ |
| API Key | Your userguiding api key | Yes      | string |
| Region  | Your UserGuiding region. | Yes      | select |