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headline: What's Next
description: After you set up Segment, extend your implementation with Privacy tools, Protocols for data quality, and Engage for unified customer profiles.
url: https://www.twilio.com/docs/segment/getting-started/whats-next
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dateModified: 2026-07-15T18:46:00.000Z
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# What's Next

After you set up your Segment implementation, you can extend it with privacy controls, data quality tooling, and personalization. This page points to the next features to explore.

## Privacy tools and filtering

Segment includes a free suite of Privacy tools to help your organization comply with regulations like the GDPR and the CCPA.

The [Privacy Portal](/docs/segment/privacy/portal/) allows you to easily audit, monitor, and enforce privacy rules against your Segment data, to proactively protect your customers.

## Improve data quality with Protocols

You first explored clear, consistent, reliable and extensible data schemas in [Planning a Full Install](/docs/segment/getting-started/03-planning-full-install/).

Business Tier customers can use Segment's [Protocols](/docs/segment/protocols/) package to help with this process, to normalize their data as it flows through Segment and keep track of what data is being collected where, from whom. Clean, consistent data helps you more effectively create marketing campaigns and act on analytics insights.

With Protocols, you can use [Tracking Plans](/docs/segment/protocols/tracking-plan/create/) to build consensus in your organization about which events and properties you intend to collect across your web, mobile or server-side data sources. Once defined, you can connect the Tracking Plan to your Sources to automatically [validate](/docs/segment/protocols/validate/connect-sources) that data is flowing correctly. You can also turn on [enforcement](/docs/segment/protocols/enforce/schema-configuration) to block bad data, and even fix incorrect data with [Transformations](/docs/segment/protocols/transform/).

## Single view of the customer with Engage

[Twilio Engage](/docs/segment/engage/) is a powerful personalization platform that enables you to create unified customer profiles in Segment, to build and enrich audiences, and to activate audiences across marketing tools.

With Engage, you can create unified customer profiles, enrich those profiles with new traits, build Audiences using those profiles, and sync audiences to marketing tools to power personalized experiences, and better understand and market to your customers.

## More learning resources

### Segment University

[Segment University](https://university.segment.com/?utm=docs) is Segment's free, online classroom for learning the basics of Segment.

### Recipes

Need ideas about what to implement next? [Segment Recipes](https://segment.com/recipes/?utm=docs) show what you can do by connecting your Segment workspace to different Destination tools, from sending tailored onboarding emails to joining and cleaning your data with third-party tools.

### Other resources

For more, see Segment's list of [other Segment Resources](https://segment.com/resources/?utm=docs).

## Technical Support

If you're experiencing problems, have questions about implementing Segment, or want to report a bug, you can fill out our [support contact form here](https://segment.com/help/contact/) and our Product Support Engineers will get back to you.

> \[!NOTE]
>
> If you don't already have a Segment account, you can [sign up for a free workspace](https://app.segment.com/signup?ref=nav).

[Start over](/docs/segment/getting-started/)

Back to the Getting Started index