---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/sendgrid/glossary/direct-response-advertising#article
headline: Direct response advertising
description: "*Advertising*. A advertising tactic where ad content encourages or prompts viewers of an ad to act or to engage with the ad directly."
url: https://www.twilio.com/docs/sendgrid/glossary/direct-response-advertising
inLanguage: en
dateModified: 2025-11-07T21:55:06.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# Direct response advertising

*Advertising*. A advertising tactic where ad content encourages or prompts viewers of an ad to act or to engage with the ad directly.

These ads can prompt a customer to sign up for a mailing list, purchase something, or provide feedback.