---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/sendgrid/glossary/frequency-capping#article
headline: Frequency capping
description: "*Advertising*. The setting of a maximum number of times a specific viewer sees a specific ad. "
url: https://www.twilio.com/docs/sendgrid/glossary/frequency-capping
inLanguage: en
dateModified: 2025-11-07T21:55:06.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# Frequency capping

*Advertising*. The setting of a maximum number of times a specific viewer sees a specific ad.