---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/sendgrid/glossary/native-advertising#article
headline: Native advertising
description: "*Advertising*. A type of advertising that resembles the content of the surrounding medium."
url: https://www.twilio.com/docs/sendgrid/glossary/native-advertising
inLanguage: en
dateModified: 2025-11-07T21:55:06.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# Native advertising

*Advertising*. A type of advertising that resembles the content of the surrounding medium, whether a web page, newspaper, or magazine.

Native advertising appears often in social media feeds or as recommended content on a webpage.