---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/sendgrid/glossary/peer-invitations#article
headline: Peer-initiated invitations campaign
description: "*Marketing*. A email marketing campaign designed to get customers to invite their friends and family."
url: https://www.twilio.com/docs/sendgrid/glossary/peer-invitations
inLanguage: en
dateModified: 2025-11-07T21:55:06.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# Peer-initiated invitations campaign

*Marketing*. A [email marketing][] [campaign][] designed to get customers to invite their friends and family.

This campaign should follow all best practices for improving [deliverability][], preventing [spam][], and maintaining your [email reputation][ers].

[email marketing]: /docs/sendgrid/glossary/email-marketing

[campaign]: /docs/sendgrid/glossary/campaigns

[spam]: /docs/sendgrid/glossary/spam

[ers]: /docs/sendgrid/glossary/email-reputation-score

[deliverability]: /docs/sendgrid/glossary/