---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/sendgrid/glossary/unsubscribes#article
headline: Unsubscribe
description: "*Email Deliverability*. A recipient's voluntary decision to remove themself from a sender's bulk email service."
url: https://www.twilio.com/docs/sendgrid/glossary/unsubscribes
inLanguage: en
dateModified: 2025-11-07T21:55:06.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# Unsubscribe

*Email Deliverability*. A recipient's voluntary decision to remove themself from a sender's [bulk email service][].

When a recipient unsubscribes from your service, they indicate their loss of interest in your content. To avoid [spam reports][], you must [honor these unsubscribe requests][track-unsubs].

Various regulations, such as [CAN-SPAM][], [CASL][], and [GDPR][], requires unsubscribe options in senders' email messages.

If you don't use an [email service provider (ESP)][esp], you hold the responsibility to maintain your own subscription functionality and track unsubscribe requests.

[CAN-SPAM]: /docs/sendgrid/glossary/can-spam

[CASL]: /docs/sendgrid/glossary/casl

[GDPR]: /docs/sendgrid/glossary/gdpr

[esp]: /docs/sendgrid/glossary/email-service-provider

[bulk email service]: /docs/sendgrid/glossary/bulk-email-service

[spam reports]: /docs/sendgrid/glossary/spam-reports

[track-unsubs]: /docs/sendgrid/glossary/subscriber-list-management